BOYS & GIRLS CLUBS OF AMERICA PARTNERS WITH THE HOME ENTERTAINMENT RELEASE OF ILLUMINATION’S DESPICABLE ME 3 FOR HOLIDAY FUN AND SURPRISES WITH THE “MERRY MINIONS” HOLIDAY PROGRAM
Seasonal Initiative Aligns with the Release of Despicable Me 3 Now on Digital and on Blu-ray™ & DVD on December 5, 2017.
Universal Pictures Home Entertainment (UPHE) and the Boys & Girls Clubs of America are teaming up for a “Merry Minions” Holiday Program, a joint venture designed to celebrate the season with help from the home entertainment release of Despicable Me 3– the biggest animated film of the year presented by Illumination and UPHE — and the iconic Minions. Despicable Me 3 has grossed over $1 billion at the global box office and is available now on Digital and on Blu-ray™, DVD, On Demand and 4K Ultra HD on December 5, 2017.
In keeping with the holiday spirit, the “Merry Minions” Holiday Program is intended to engage Boys & Girls Club members through fun Minion-themed activities that encourage friendship, teamwork, leadership and creativity. Participating Clubs in select markets— including New York, Los Angeles, Chicago, San Francisco, Boston, Dallas, Seattle, and others —will receive unique “Merry Minions” holiday kits containing a variety of Despicable Me 3 party, baking and craft items to help spread the holiday cheer.
During the month of December, Boys & Girls Club kids will work together to create holiday ornaments or gift items, decorate baked goods, design artwork inspired by the Minions, hold Minion-themed screening parties, and more. Group activities using the “Merry Minions” holiday kit elements are intended to foster the BGCA’s mission of teaching youths to be productive, caring and cooperative, themes also reflected in Despicable Me 3 and ideal for the holiday season. Clubs will have the opportunity to turn activities into fundraising events, community service projects, opportunities for volunteer support functions, gift-giving and mentoring/teaching lessons for youths.
Boys & Girls Clubs of America, Illumination, and Universal Pictures Home Entertainment are committed to helping America’s youth shape their futures and celebrate the holiday season through the spirit of giving.